In the world of books, a title can make or break you. Outside of a book cover, this is the second most important thing when marketing a book. There are a bunch of different variables that should be factored in. Is it too long, too short, is it catchy, does it have an underlying meaning, is it relatable? I could go on and on, but what matters the most is, what does the title mean to you and how does it relate to your book?
I've seen a wide range of book titles. Some titles feature song lyrics, and the author will take those same song lyrics and correlate them with the contents of the book. Another example is an author using one of the character's names and doing a catchy spin on it. There's so many fun and creative ways for authors to create their titles and incorporate them on their books. My personal fav is reading a book and reading a catch phrase that features the title. Overall, the more creative your title is, the better.
Here are a few tips to consider when coming up with your next title:
Do a quick Google search to see if someone is already using the title.
Try to stay away from overused phrases.
Try not to turn your title into a sentence.
Shorter titles are easier to remember.
Whatever title you decide on can either draw readers to your book or prevent them from picking it up.